Japanese spirits giant Suntory has acquired American bourbon whiskey company Jim Bean for a deal valued at some $16 billion. The horizon for the spirits industry shows promising developments on the opposite side of the size spectrum, namely the craft segment, that mirror the highly successful craft beer movement.
Japanese spirits giant Suntory has acquired American bourbon whiskey company Jim Bean for a deal valued at some $16 billion. The horizon for the spirits industry shows promising developments on the opposite side of the size spectrum, namely the craft segment, that mirror the highly successful craft beer movement.
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